The most knowledgeable individuals in specialty coffee share their expertise with the established or new-to-the-market specialty coffee retailer.

Achieving Success in Specialty Coffee may be the most passionate business operations manual you will ever read.

Each of the book's 23 chapters is written by an expert in specialty coffee, an industry that elicits from its producers, promoters, and purveyors emotions as strong as the brew itself. In this invaluable book, the most knowledgeable individuals in specialty coffee share their enthusiasm and expertise with the established or new-to-the-market retailer who is serious about operating his or her specialty coffee business at an elevated level and achieving maximum profitability.

Marketing, customer service, staff training, equipment function/maintenance, and product information are just some of the areas discussed in-depth to help retailers devise their own personal strategies for success.